About The Brand

LA BENDICIÓN holds a personal significance that varies for each individual. In my case, it was the act of seeking my mother's blessing before embarking on a new endeavor or venturing out. Growing up in a Hispanic household, it was customary for our mothers to offer blessings as a way to ensure our safety and wellbeing. This gesture provided me with a sense of reassurance, knowing that I carried her blessing with me.

LA BENDICIÓN, however, can take on many different forms and hold varying meanings for each person. It may be something we work tirelessly to achieve, something we pray for in silence, or even something we conceptualize and bring to fruition. Ultimately, LA BENDICIÓN can be whatever one desires it to be.

I am thrilled to share a part of myself and my experience with you.

- Ismael E. Ramirez